Caroline Apel
KC Outlaws
I've learned more about bull riding than I ever imagined.
From the creators of Bad Boy Mowers and Outlaw Snax, comes the Kansas City Outlaws Professional Bull Riding Team. I’m not even joking – it’s the same guys. Coming into this career I never dreamed I would learn nearly as much (or anything) about the sport of bull riding, but here we are.
The Kansas City Outlaws were one of the 8 inaugural teams in PBR’s Team Series. The league was brand spanking new, so we needed to communicate with the fans to let them know everything our team was also learning at the same time.
This was the first brand I worked on where our post weren’t planned out in a monthly content calendar. And they really couldn’t be. During the season our biggest responsibility was getting information out as fast as possible. That meant lots of late nights waiting to post final scores and getting broadcasting information hours before games started.
Despite the fast pace, I made sure that their signature #OutlawAttitude was on full display in every caption.
Social Media Posts
Bonus Post!
I was so excited to have my first post with 1 million views! Little did I know, I'd be deleting the h*rniest comments at 9 in the morning on a Tuesday.
VIEWER DISCRETION ADVISED
(but the video itself isn't really not actually raunchy at all)